Hannah Crofts, under her new moniker Baby Velvet, is on a mission to find whether you always get what you deserve. With St Jude whispering in her ear, Crofts is welcoming a stranger into her living room, or standing on the curb with her thumb out, or fossicking for treasure in the bargain bin. Her soaring harmonies and aching lyrics are gloriously gritty and heart-wrenching but always familiar with hard-won reflections on the artist’s life.
As one quarter of the indie folk group, All Our Exes Live in Texas, Crofts has toured the world in vintage gowns and rhinestone boots. The band’s debut When We Fall reached #6 on the ARIA charts and won an ARIA for Best Blues and Roots Album. The band supported the Backstreet Boys, sung on Kesha’s Grammy Nominated Album Rainbow and travelled across the USA supporting Midnight Oil.
In 2022 she will release her debut solo album produced by LA legend Kevin Ratterman and Melbourne royalty James Gilligan. It features songs like ‘What The Hell Is Wrong With Me’ and ‘Normal People’ with reflections on heartbreak and repeating the same mistakes. The album reaches the zenith of self-doubt with Best in Show, a song about the darker realities of being a touring musician. Lines like room service and hotel rooms are all I have to offer you are reminiscent of Charley Pride’s classic, ‘All I have to offer you (is me)’.
A musician and activist, Crofts feels the world sparkle around her. Baby Velvet inspires lucid rage, clarity and power from which to take on the world. Her soaring harmonies and aching lyrics are gloriously gritty and heart-wrenching but always familiar with hard-won reflections on the artist’s life. This is strident power pop that saturates and sparkles while sinking sharp teeth into the patriarchy. There is no turning back.